Loyalty Programmes - Fly Buys Vs Smile City
Industry Report
With over 2.6 million members Fly Buys is New Zealand’s largest loyalty programme. They offer members the opportunity to collect points from over 40 retailers and redeem them for a large range of products and services. SmileCity is an online loyalty programme with over 100,000 members. It rewards members for participating in online surveys, responding to email marketing offers, or shopping with its 65 online partners. Points can be used for donations, auctions and online catalogue purchases or redeemed for cash.
This report examines why SmileCity is so successful online and why Fly Buys are failing to benefit from this new and thriving community.
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