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	<title>On Target - January</title>
		<description>First Rate's Monthly search engine marketing newsletter. January 2007</description>
		<link>http://www.first-rate.com/ontarget/?source=rss</link>
	<language>en-NZ</language>
	<webMaster>ontarget@firstrate.co.nz</webMaster>

	<copyright>First Rate Ltd</copyright>
	<pubDate>Wed, 31 January 2007 10:50:00+1300</pubDate>
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		<title>On Target - First Rate Search Engine Marketing</title>

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		<title>Ad-Tech Sydney – Not long to go!</title>
		<description>Jon Ostler, First Rate’s founder and CEO will be moderating  the Financial Services session on  Thursday 8th February at 1:10pm. You’ll hear from top  advertisers National Australia Bank and Citigroup as they share case studies of  how and why they are moving into the digital space.</description>
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		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

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		<title>Search Engine Room – 10% Discount</title>
		<description>Search Engine Room is Australia’s largest Search Engine  marketing conference and Jon Ostler will be presenting a strategy on SEO Strategies  for Data-Rich Websites as well as participating on a panel session about  linking.</description>
		<link>http://www.first-rate.com/ontarget/0701/index.html?source=rss#2</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>
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	<item>
		<title>NetGuide Awards</title>
		<description>First Rate is sponsoring the Best Financial Services Site at  the 2007 NetGuide Web Awards. The winner will be announced at an award ceremony  in April.</description>
		<link>http://www.first-rate.com/ontarget/0701/index.html?source=rss#3</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

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	<item>
		<title>New Sydney Offices for First Rate</title>
		<description>First Rate has moved! Our new address and contact details  are as follows: Level 3, 4-16 Yurong Street, Sydney  NSW 2011, Australia, t. +61 2 9339 6786, f. +61 2 9475 4566</description>
		<link>http://www.first-rate.com/ontarget/0701/index.html?source=rss#4</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

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		<title>ABC Eyes Move to online advertising</title>
		<description>THE ABC is keeping open the option of running advertisements on its website following news that the BBC is preparing to open a New York office to sell online advertising.</description>
		<link>http://www.first-rate.com/ontarget/0701/01-ABC-eyes-move.html?source=rss</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

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		<title>APN, ACP in online classifieds venture</title>
		<description>Print media companies APN New Zealand and ACP New Zealand have formed a venture to develop ACP's sellmefree.co.nz website, which offers free general classified advertisements.</description>
		<link>http://www.first-rate.com/ontarget/0701/02-APN-ACP-classifieds-venture.html?source=rss</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

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		<title>Concern over Google Earth</title>
		<description>With one click of a button it now takes mere seconds to leap from Lambton Quay to the peak of Mt Everest - virtually.</description>
		<link>http://www.first-rate.com/ontarget/0701/03-concern-over-google-earth.html?source=rss</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

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		<title>Microsoft 'tried to doctor Wikipedia'</title>
		<description>Microsoft has landed in the Wikipedia doghouse today after it offered to pay an Australian blogger to change technical articles on the community-produced web encyclopedia site.</description>
		<link>http://www.first-rate.com/ontarget/0701/04-microsoft-tried-to-doctor-wikipedia.html?source=rss</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

	</item>
	<item>
		<title>MySpace sues email marketer for 'spam' messages</title>
		<description>News Corp's MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers' accounts.</description>
		<link>http://www.first-rate.com/ontarget/0701/05-myspace-sues-marketer.html?source=rss</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>

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		<title>Search Engine Rankings in the U.S. for December, 2006</title>
		<description>Google sites accounted for nearly half of all U.S.-originated searches in December last year, a 0.4 share point increase over the previous month. That's according to data released by comScore Networks's qSearch product. Search volumes increased in December. A total 6.7 billion searches were conducted online in the U.S. market, a 1 percent increase searches in November. Search query volumes are up 30 percent over December 2005.</description>
		<link>http://www.first-rate.com/ontarget/0701/07-yahoos-4Q-profit-tops-analyst-views.html</link>
		<author>First Rate</author>
		<pubDate>Wed, 31 January 2007</pubDate>
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