SEO Statistics and Business Case(Search Engine Optimization / Search Engine Optimisation)Search Engine Optimisation Statistics clearly show the power and value of Search Engine Optimisation and provide a very clear and powerful SEO business case, here is just a sample of some useful statistics. |
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Traffic From Natural Search vs Paid Effect on Search Engine Ranking on Number of Clicks Cost Per Lead From Search Engines
Source: U.S. Bancorp Piper Jaffray, Jack Myers LLC, The DMA, March 2003The chart above shows that search advertising delivers the lowest average cost per lead among various direct marketing methods. At just US$0.29 per lead search was by far the most cost effective direct marketing method with banner ads costing more than 6 times as much and direct mail campaigns costing more than 30 times the cost. Search Engines Used to Find Sites
Source: JZM Inc National Drug Benchmark Study 2002The chart above shows that visitors to Direct-to-Consumer brand sites are three times more likely to have found the URL via a search engine than by television. Note that this only includes Media used and does not include "word of mouth" or "linking sites" which are in fact the number 2 and 3 most popular ways to find new sites after search. Search Engine Impact of Purchase Consideration
Source: XMOS Cross Media Optimisation StudyResearchers found that online search had the strongest correlation to sales of any of the online elements analysed. Internet users who performed a search represented 3% of all buyers of the car and were four times more likely to purchase than users who did not conduct a search. Furthermore the cost differential between online advertising and traditional advertising was significant. The chart below shows the relative costs involved in Ford's advertising campaign. Thus if it cost $1 to increase a persons purchase consideration then it cost more than 21 times to achieve the same increase on TV. Cost of Conversion From SEO VS SEM and Banners 70% of Searches Use 3 or More Words
Long Tail of SEO Averages - Top 1,000 search phrases delivers 25% of search traffic - Top 10,000 search terms deliver 38.7% of search traffic More that 60% of search engine traffic comes from the 10,000th most popular term onwards. The long tail of search. Most industries record more than 2,000,000 search terms generating traffic. Generic & Branded Search Terms at Different Stages of Buying Cycle
Source: Double Click Feb 2005
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