SEO Whitepapers & Industry Studies(Search Engine Optimization / Search Engine Optimisation) |
Australian Banking SEO Report This report focuses on the top four banks in Australia and evaluates their position online, with particular focus on whether they are able to capture the substantial search demand for their products and services. Read more about Bank SEO. New Zealand DVD Rental SEO Report The video and DVD rental market in New Zealand is changing, and it's changing fast. Competition to the traditional stores such as VideoEzy and Blockbuster is not coming from the shopping malls but from a new breed of website. Read more about DVD Rental SEO. Alcohol - Liquor King Vs Blackmarket SEO Report Liquor King is a well known New Zealand liquor chain with 40 stores nationwide, owned and managed by Lion Nathan. Their website (which mainly operates under the shopnaked.co.nz domain name) contains an extensive range of alcohol available for online purchase. However with a limited web development and marketing budget blackmarket.co.nz are outperforming them. Read more about Wine, Beer & Liquor SEO. Books - Whitcoulls Vs Fishpond SEO Report With the likes of Amazon.com to compete with, New Zealand online book stores have some tough competition. This report takes a look at Whitcoulls and Fishpond. Read more about Book SEO. Pizza - Pizza Hut Vs Hell Pizza SEO Report Hell Pizza has transformed the New Zealand takeaway market with their gourmet pizza menu and innovative marketing initiatives. In a short space of time they have taken on Pizza Hut, the world's largest pizza restaurant chain, and they are proving a force to be reckoned with, both on- and off-line. Read more about Pizza SEO. Loyalty Programmes - Fly Buys Vs SmileCity SEO Fly Buys is New Zealand's largest loyalty programme. They offer members the opportunity to collect points from over 40 retailers and redeem them for a large range of products and services. SmileCity is an online loyalty programme with over 100,000 members. It rewards members for participating in online surveys, responding to email marketing offers, or shopping with its 65 online partners. Read more about Loyalty Programme SEO. |
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