Welcome to 2009
- A Challenging Year Ahead
Despite the current economic outlook, online retail is still projected to grow in 2009. With more people at home, the actual search volume is also projected to increase. Consumers will, however, be far more choosy in their purchasing and the average sales value is predicted to decline.
In times such as these, clients should be focusing on the marketing method that repeatedly and consistently demonstrates the highest return - search, be it natural search (SEO) or paid search (SEM). Being an online direct response specialist, First Rate provides a measurable focus on return on investment (ROI) and return on advertising spend (ROAS) and has spent the last 8 years developing methodologies that allow clients to take control of these key metrics. What are you doing to prepare for this new landscape?
In this newsletter, we look at the how Australia's leading financial services organisations are addressing the online loan market and we also provide a case study on how to
generate excellent returns from an ROI-focused email marketing campaign.
Call us to see how we can help drive your business further
in 2009.
Regards
Tom Skotidas
Sales and Marketing Director
T: +61 1300 553 996 | E: tom@firstrate.com.au
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