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SEM Testimonials RaboPlus - Campaign devised & managed by First Rate, campaign launched early 2006 Included Search advertising on Google.co.nz as well as placement on Google's Content Network In addition to relevant keywords like "kiwisaver" & "savings" it targeted terms such as "Tour de France" and "Cognac". "Google Adwords is seven times more effective than banners at driving traffic to our site, and it is almost six times more cost effective than banners at generating leads" Campbell Hawkins - Online Marketing Manager, RaboBank. |
Search Engine MarketingSEM, Adwords & Pay Per Click servicesSearch Engine Marketing (SEM) displays ads only to people who are actively looking for a particular product or service. The placement and creative is triggered by the search phrase entered into the search engine and, as a result, click through and conversion rates are very high. Payment is typically on a cost per click basis (CPC). |
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SEM: Search Engine MarketingING Australia is one of Australia's leadingfund managers, life insurers and superannuation providers. |
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Level 3 4-16 Yurong Street Sydney NSW 2011 Australia T: (+61) 1300 553 996 F: 9475 4566 Email our Australia office |
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